Our Brand Story

Our Mission

“To spark imagination, creativity, and confidence in every child through safe, educational, and open-ended magnetic play.”

Founded in 2022 by two passionate educator-mothers, SparksMag was born from a simple yet powerful belief: play is the most meaningful way for children to learn and grow.

As parents and educators, we noticed that while children are naturally curious and creative, many toys limited their imagination or required too much adult help. We wanted to create something different — toys that empower children to build independently, explore fearlessly, and discover joy in learning.

That’s how SparksMag came to life: a brand dedicated to designing premium magnetic toys that blend creativity, STEAM learning, and cultural storytelling. From our Magic Magnetic Drawable Tiles to our Marble Run and Vroom Car City®, every set is thoughtfully crafted to nurture imagination, problem-solving, and socio-emotional skills through hands-on play.

But we don’t stop at products. We also believe in building a community of play and learning. That’s why we conduct workshops and collaborations with educators, parents, and schools — to inspire confidence, curiosity, and connection.

Designed in Singapore and inspired by our local culture, SparksMag is proud to create toys that children love, parents trust, and educators recommend. As we grow and innovate, our mission remains the same:

To spark imagination, creativity, and confidence in every child

With Love,
Founders,
Tricia T and S Yeo

 
Nominated by Parents World for
BEST OF THE BEST BABY & KIDS PRODUCTS/SERVICES AWARD 2023.